Founded in November 2023, Flow Services Holdings (FSH) is a rapidly growing home services platform backed by Propel Equity. In under a year, FSH has established a powerful national footprint, acquiring and scaling top-performing companies across plumbing, HVAC, drain cleaning, and sewer repair trades. With active operations in Colorado, Texas, and Arizona, and more regions on the horizon, Flow Services is focused on long-term, strategic growth through operational excellence and market-leading service.

In 2024 alone, Flow Services Holdings reached a combined total revenue of $35.3 million—testament to its strong leadership, successful integrations, and commitment to quality. With a seasoned team and a sharp focus on expansion, FSH continues to build a portfolio of premier residential service brands designed to lead in performance, customer satisfaction, and innovation.

By partnering with FSH, home service businesses gain the resources, expertise, and stability needed to scale, improve operations, and secure long-term success.

Financial Strength & Growth Capital
FSH provides the financial backing needed to scale operations, invest in advanced technology, and expand market reach. Partnering with FSH allows business owners to secure capital for growth while benefiting from a larger platform’s resources.

Operational Expertise & Best Practices
FSH brings proven strategies for improving operational efficiency, optimizing customer service, and increasing profitability. With a leadership team experienced in the home services industry, FSH helps businesses streamline processes, reduce costs, and enhance service delivery.

Marketing & Brand Expansion
Through data-driven marketing strategies, FSH helps home service businesses enhance their brand presence, generate more leads, and increase customer retention. Businesses benefit from FSH’s industry-leading digital marketing, advertising, and customer engagement expertise.

Employee Development & Career Growth
FSH invests in workforce training, leadership development, and career advancement opportunities for employees. This ensures that companies under the FSH umbrella attract and retain top talent while fostering a culture of excellence.

Exit Strategy & Long-Term Stability
For business owners looking for an exit strategy or succession plan, FSH provides flexible partnership models that allow owners to either transition out of daily operations or stay involved at a strategic level. This ensures a smooth transition while preserving the company’s legacy and employee stability.

Flow Services Holdings

CEO/President

Nicholas Spina

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CEO/President

Nicholas Spina

Nick Spina is a seasoned business executive with over 35 years of experience in the home services industry, specializing in sales, operations, and business expansion. As the CEO of Flow Services Holdings, he leads the company’s strategic growth, partnering with high-performing businesses to optimize operations, drive revenue, and scale success. Before FSH, Nick held executive roles at Horizon Group Holdings, where he managed over $500M in annual sales, built a sales academy, and oversaw 14 acquisitions, fueling consistent 20%+ year-over-year growth. With a track record of building and leading elite teams, implementing high-impact sales strategies, and driving EBITDA performance, Nick is committed to shaping FSH into a premier platform for home service businesses nationwide.

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Chief Financial Officer

Geoff Mills

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Chief Financial Officer

Geoff Mills

Geoff Mills is an accomplished financial leader with over 25 years of experience in accounting and finance across multiple industries. As the Chief Financial Officer of Flow Services Holdings, he leverages his expertise in financial strategy, operational efficiencies, and business growth to drive success across the company’s expanding portfolio of home service businesses. His career includes leadership roles in the fragrance & flavors, home services, and waste management industries, where he specialized in optimizing financial performance and scaling operations. With a background in both corporate finance and investment advising, Geoff brings a strategic, results-driven approach to FSH’s financial leadership.

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Director of Marketing

Jenna Merrill

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Director of Marketing

Jenna Merrill

Jenna Merrill is an accomplished marketing leader with 12 years of experience in brand development, digital marketing, and strategic growth initiatives. As the Director of Marketing for Flow Services Holdings, she drives multi-channel campaigns, brand expansion, and lead generation to elevate the company’s presence in the home services industry. Prior to FSH, Jenna held marketing leadership roles at Champions Group Holdings and ProSkill Services, where she successfully led rebranding efforts, digital marketing strategies, and revenue-driving campaigns. With a background in graphic design, data-driven marketing, and customer engagement, she specializes in optimizing marketing performance, enhancing ROI, and building impactful brand experiences.

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Propel Equity

Founder & Board Director

Ryan Bruehlmann

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Founder & Board Director

Ryan Bruehlmann

Ryan Bruehlmann is a seasoned private equity executive and investment strategist with a proven track record of driving transformational growth in lower-middle market companies. As a Founding Partner of Propel Equity, he focuses on strategic acquisitions, operational excellence, and long-term value creation across a diverse range of industries. Prior to launching Propel Equity, Ryan spent 15 years as a Managing Director at Audax Private Equity, where he led over 150 investments from sourcing to exit. He also founded Point A Capital, which later merged with Essex Bay Capital to establish Propel Equity. With deep expertise in M&A, financial strategy, and corporate leadership, Ryan plays a key role in shaping the success of Flow Services Holdings.

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Founder & Board Member

Franklin Foster

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Founder & Board Member

Franklin Foster

Franklin Foster is a seasoned private equity investor and corporate strategist with over two decades of experience in M&A, investment leadership, and business transformation. As a Founding Partner of Propel Equity, he specializes in partnering with lower-middle market companies to drive strategic growth and operational excellence. Prior to launching Propel Equity, Franklin was a Managing Director at Audax Private Equity for over 15 years, where he led more than 75 acquisitions from sourcing through exit. He also founded Essex Bay Capital, a predecessor to Propel Equity, and has held leadership roles at Coast Crane Company and Citigroup. With expertise in corporate development, financial strategy, and private equity leadership, Franklin plays a key role in shaping the success of Flow Services Holdings.

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